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innactivity tracker

Just like Fitbit, Inactivity Tracker is a wristband that monitors your movements. But unlike the popular fitness monitor, this tracker rewards you for doing absolutely nothing. It was created to promote Joe Boxer’s ultra-comfortable pajamas, which have been known to inspire many a lazy weekend. To promote the tracker, we created the world’s most inactive sport, “Joe Boxer Lounger Games," and broadcast it live via a series of one-hour episodes. 

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