When everything in your life is screaming at you to go , go, go. We say stay, stay, stay. Because what social media is selling you about the perfect vacation doesn’t exists, life isn’t perfect, vacations aren’t either. Things don’t go as plan, things break, anything can happen. So it’s nice to always have someone that looks after you. Someone that will do everything for your stay.

Jack Daniel’s is known as the whiskiest of whiskey, not cool for people that don’t like whisky. We created a world that looked more welcoming for people that wanted to join the party. Jack Honey is a gate wide open for everyone, a more inclusive whiskey with a little bit of Honey and all the badassery of Jack.

Earth is telling us something, it’s time for us to hear it. First mass produced organic beer in the US and I was proudly part of the launch.

Jeep sees no walls, no divisions, as it was at the beginning of time. This is how the world was created, we were supposed to roam free before we started building walls. “Borderless” explores three of the planet’s most conflicted political borders and features the GPS coordinates of nations on opposite sides of the border.

Every major cancer has a run 🏃 but this was the first one that also worked as an awareness message. Running backwards was fun, you should try it, it is as difficult as it looks, but when you are doing it for a good cause you forget about the pain.

How about stealing customers from flagship stores from brands like Nike, Adidas, Reebok and so on, doing it flipping the finger very gracefully and with style.

Inactivity Tracker, a wristband just like FitBit that did exactly the opposite, was created for Joe Boxer Pajamas and to promote it we created "The Lounger Games" the most non-activity sport ever and broadcast it live for one hour episodes at the time.

How do you do a global campaign with no dialogue about a fridge? Go back to basics ,an undeniable human truth “everybody likes to stare brainless at the fridge while thinking about anything but the food itself” The greatest therapist of the 20th century.

The world is going overboard with crazy healthy habits, Chilly Cow is a full stop mark to it. Why? Because from all things ice cream shouldn’t suck. This is an ice cream approved by the farmers market in Portland type of ice cream. So, it is healthy and yummy.

When you think about Jack you don't think about craft, so we tried to change the conversation by bringing a little bit of Lynchburg to the people, this story is relevant because every drop comes from the same place, the cave spring "Hollow", where I had the pleasure of submerging my hands, yes I like to think there is a little bit of Miguel in Jack now. 

Don’t give them the sugar ! It’s almost nap time.

This was a local activation part of the "Be Stupid" campaign. Enjoy.

Mayan dialects have given birth to the names of many of Guatemala’s towns and cities. We turned those names into Ringtowns, imitating the ringtones found in mobile phones.

Here is a brief for Miami Ad school, communicate a message with no words, because most of your target doesn't know how to read or write.

This was a very personal project for me, my grandma died of Alz's and it was heartbreaking for me, we collaborated with the agency and a bunch of really smart people to bring this idea to life. My mom is the third one in the case film. Respect to Doña Maru .

Let's make the most traditional form of Advertising interactive, without any gadgets or piece of tech.